Gossett Mazda Hyundai Mitsubishi is proud to offer great Mitsubishi cars like the Outlander, i-MiEV and Lancer! Want to know more about the history of the Mitsubishi brand? Read on as we take a look at some of Mitsubishi’s milestones both in its hometown of Japan and here in the United States!
The history of Mitsubishi reaches all the way back to 1870, when the company was first established as a shipping firm. Things changed for the company in 1917. That’s when Koyata Iwasaki, the nephew of Mitsubishi founder Yataro Iwasaki, conceived of the Model A automobile, a passenger car that could seat seven. The car was released by Mitsubishi that year and featured a body made of cypress and a top speed of 20 mph. The Model A began Mitsubishi’s long foray into auto-making.
Although popular in Japan, Mitsubishi did not enter the American market until 1970, and even then its cars were sold under another nameplate. The automaker struck up a deal to release the popular Dodge Colt in the states, which was actually originally a Mitsubishi. It was not until 1982 that Americans were introduced to vehicles with the Mitsubishi badge on them. That year saw the American debut of the Tredia, Cordia and Starion.
In 1987, the Mitsubishi Galant VR-4 debuted. The car featured Active Controlled Suspension, a technology which allowed the Galant to automatically adjust height and damping force, resulting in an incredibly smooth ride. Two years later, Motor Trend named the Mitsubishi Galant VR-4 as Import Car of the Year.
Mitsubishi made its commitment to developing environmentally-friendly vehicles official in 2008. The automaker revealed a pledge called Drive@Earth, which represents a promise to create vehicles that can exist in harmony with people and the earth. In 2011, the Mitsubishi i-MiEV hit the American market, and today remains one of the most efficient electric vehicles on the market.
Mitsubishi’s contributions to the auto industry go beyond simply making cars. The company developed a strong reputation for automotive innovation over the years, often licensing its work to other automakers. In 1976, the brand created Silent Shaft engine technology, making four-cylinder engines operate as smoothly as six-cylinder engines. Mitsubishi was also the very first automaker to introduce a traction control system. Mitsubishi released the world’s first Gasoline Direct Injection engine in 1995. This technology allowed for higher levels of fuel efficiency.
These days, Mitsubishi continues to do what it has always done: make great cars. From the current Mitsubishi Outlander to the Mitsubishi i-MiEV, the tradition of making innovating and capable vehicles lives on.
Interested in a new Mitsubushi car or SUV? Visit Gossett Mazda Hyundai Mitsubishi today to view our wide selection of new vehicles. Our dealership also maintains a great inventory of used cars in a variety of makes and models. Contact our friendly staff to set up a test drive or purchase appointment and experience a Mitsubishi vehicle firsthand!